Zepto Statistics – Revenue, Goals and Users
Zepto was co-founded by Stanford University dropouts Aadit Palicha and Kaivalya Vohra in July 2021. It is a quick commerce company based in Mumbai. Its revenue is split between grocery items and non-grocery items. The company increased its funds with $340 million valued at around $5 billion this year, bagging a total of $1 billion in funding from 2024. With an investment of $235 million, the company became unicorn $1.4 billion in Aug last year.
Zepto Revenue from the operations
Zepto’s revenue from operations saw a considerable spike at the end of the fiscal financial year on March 31, 2023 (FY23). The company saw spontaneous growth of 14 times from ₹142.4 crore to ₹2,024 crore. Companies expenses saw a net loss of ₹1,272 crore in FY23 and about ₹390.4 crore in FY22. During the fiscal year, 100 new dark stores were opened, which spiked the company’s expenses. Advertising revenue generated over ₹1,000 crore at a rate of more than ₹83 crore per month. In the next 10 months, Zepto has targeted EBITDA breakeven (excluding ESOP and other statutory non-cash line items. Epharmacy is the new category being targeted by Zepto with other, categories like Zepto Cafe and SuperSaver. Zepto aims to generate diversity in revenue operations.
| Metric | FY22 (₹ Crore) | FY23 (₹ Crore) | Growth Rate (from 2022 to 2023) |
| Revenue from Operations | 142.4 | 2,024 | 14x |
| Advertising Revenue (Annualized) | 390.4 | 1,272 | ~3.25x |
| Advertising Revenue (Annualized) | N/A | 1,000+ | N/A |
Zepto Key Operational Highlights
One hundred, new dark stores have been opened by Zepto, during FY23. This increased its delivery capability across major cities. Zepto thus established its quick enhancement in the quick commerce market. The advertising platform launch saw a significant spike of about 3 crores per month and crossed ₹1,000 crores annually. Thus, their digital ecosystem saw a substantial boom in the monetisation potential. E-pharmacy got new hits in the form of subscriptions, along with Zepto Cafe for snacks and beverages and the SuperSaver subscription program.
| Aspect | Details |
| Dark Stores Opened | Approx. 100 new stores added during FY23 |
| Approx. 100 new stores added during FY23 | Over ₹83 crore per month, achieving ₹1,000+ crore annualized revenue |
| New Categories | E-pharmacy, Zepto Cafe, and SuperSaver offerings |
| Breakeven Goal | EBITDA breakeven (excluding ESOP & non-cash items) within 10 months |
Zepto Strategic Goals
To contain a competitive quick commerce sector growth and sustainability Zepto must have strategic goals. Diversification with the launch of E-pharmacy and subscription, Zepto managed to achieve public loyalty. EBITDA breakeven can be achieved with the help of financial stability. Market positioning is being stabilised by scaling its infrastructure and processing services along with established players. This provides a concrete base in the rapidly growing quick commerce market.
| Objective | Details |
| Diversification | Focus on e-pharmacy, Zepto Cafe, and SuperSaver |
| Financial Stability | Achieving EBITDA breakeven while expanding operational reach |
| Market Positioning | Scaling to compete effectively in the quick commerce sector |
Number of Zepto Users
Zepto’s strong appeal and operational flexibility marked a substantial user increase of up to 1,046,000 users from Dec 2021 to Mar 2022. This was achieved in a short span due to its fast delivery model and customer-centric approach. 10 million app users were observed in 2023. SuperSaver subscription program in 2024 managed to gain about 4 million subscribers, showing significant loyalty and building recurring revenue streams. Attributing customer demand and supply Zepto managed to increase its share in the competitive market.
| Period | Growth Metric |
| Dec 2021 – Mar 2022 | 1,046,000 users |
| By 2023 | Surpassed 10 million app users |
| Feb 2024 | Launched a paid membership program |
| Apr 2024 | Over 4 million subscribers to the paid membership program |
Zepto Financial Statistics
Since the inception of Zepto in 2021, this quick commerce company has seen remarkable financial growth. Please find the financial performance and funding milestones below:
Zepto Financial Performance
A net loss of ₹390.4 crore was observed, along with a net gain of ₹142.4 crore in the FY22. 14 times the surplus profit of ₹2,024 crore was observed due to its rapid expansion and market penetration policy in the year FY23. Higher operational expenses accompanied this growth with a net loss of ₹1,272 crore. Facing short-term financial challenges, Zepto managed to scale aggressively, capturing market share.
| Fiscal Year | Revenue from Operations (₹ Crore) | Net Loss (₹ Crore) |
| FY22 | 142.4 | 390.4 |
| FY23 | 2,024 | 1,272 |
Zepto Funding Milestones
Investors’ confidence in Zepto shows market share achievement in building its growth potential. Series E round raised $200 million with a valuation of $1.4 billion from StepStone Group and Goodwater Capital in August 2023. Series F round secured $665 million with a valuation of $3.6 billion from Avenir Growth Capital and Lightspeed in June 2024. Series G round raised $340 million with a valuation of $5 billion from General Catalyst in August 2024. Series G-II round secured $350 million from Motilal Oswal Private Wealth and others with a valuation of $5 billion in November 2024.
| Date | Funding Round | Amount Raised (USD Million) | Valuation (USD Billion) | Lead Investors |
| August 2023 | Series E | 200 | 1.4 | StepStone Group, Goodwater Capital |
| June 2024 | Series F | 665 | 3.6 | Avenir Growth Capital, Lightspeed |
| August 2024 | series G | 340 | 5.0 | General Catalyst |
| November 2024 | Series G-II | 350 | 5.0 | Motilal Oswal Private Wealth, others |
Zepto’s Dark Stores
Zepto’s current dark store total is approximately 350. In May 2023, the number of Dark stores was over 200. In August 2024 it is over 2024. To establish itself throughout India Zepto enhanced its capability by increasing its store strategically and periodically. Please find the detailed zepto’s Dark Store Expansion Timeline:
| Date | Number of Dark Stores |
| May 2023 | Over 200 |
| August 2024 | Over 250 |
| December 2024 | Approximately 350 |
Zepto’s Market Share
Zepto has quickly increased its market share throughout the end of this fiscal year. Please find the detailed overview:
Zepto Market Share Progression
A market share of 15% was observed in March 2022. In 2023, the company’s market share increased up to 15%. It increased up to 28% in September 2024. This boosted customer loyalty. In 2024, its competitors showed 32% market share for Swiggy and 40% for Blinkit.
| Date | Zepto’s Market Share |
| March 2022 | 15% |
| March 2023 | 24% |
| January 2024 | 28% |
| September 2024 | 28% |
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