Ajio Statistics – Revenue, Goals and Users
Reliance Retail’s fashion and lifestyle business is headed by Vineeth Nair, who serves as the Chief Executive Officer of AJIO. Vineeth Nair is known for consumer preferences and bold strategic moves. He has been leading the company since 2016. Ajio has curated a selection of apparel, footwear, and accessories for men, women, and children, featuring both international brands and its private label, AJIO Own. The seamless functioning of the website via phone makes it a lucrative option for shopping. It is known for handcrafted pieces through its Indie collection, supporting artisans across India. Its payment ecosystem and functional delivery system make it the go-to shop for contemporary fashion in India.
Revenue from the operation of Ajio
Reliance Digital launched the fashion and lifestyle platform AJIO in 2016. USD 2.3 billion in Ajio online sales were observed for 2023. A spike in revenue was observed from ₹1,57,629 crore in FY 2020-21 to ₹2,23,826 crore in FY 2022-23. A compound annual growth rate (CAGR) of about 19% was observed in AJIO’s revenue. The periodic increase of customers observed was 33%, along with the catalogue size increase observed was 62% in Q3 FY23. Reliance Retail’s digital footprint and revenue streams saw a spike due to these developments in Ajio. Reliance Retail’s financial performance is based on product offerings and customer engagement.
AJIO’s Revenue from Operations (₹ Crore)
| Fiscal Year | Revenue from Operations | Year-over-Year Growth |
| FY 2020-21 | 1,57,629 | — |
| FY 2021-22 | 1,70,133 | 7.9% |
| FY 2022-23 | 2,23,826 | 31.5% |
Number of Ajio Users
The average daily active users of Ajio in 2019 were slightly over 500,000. COVID-19 boomed online digital platforms due to their work-from-home nature amid the lockdown. This spiked the mobile app download count to 39.6 million app downloads in the year 2021. In Q4 FY2024, they added up to 1.6 million new customers. This increased its market presence and lured customers with discount offers on its products to achieve this milestone across India.
| Year | User Base Insights |
| 2019 | Average daily active users are slightly over 500,000. |
| 2020 | The fast-growing user base of over 45 million customers. |
| 2021 | Recorded 39.6 million app downloads, indicating substantial growth. |
| 2023 | Expanded customer base by 33% year-over-year in Q3 FY23. |
| 2024 | Added 1.6 million new customers in Q4 FY24. |
Ajio Financial Statistics
Revenue of Ajio was USD USD 2.3 billion as observed for online sales in 2023. 33% year-over-year Customer Base Expansion of in Q3 FY23 was observed. 62% year-over-year Catalogue Growth was observed during the same period. Please find the available data as follows:
| Fiscal Year | Gross Revenue (₹ Crore) | Year-over-Year Growth |
| FY Fy 2021-22 | 1,57,629 | — |
| FY 2021-232 | 1,70,133 | 7.9% |
| FY 2022-23 | 2,23,826 | 31.5% |
Number of Ajio Dark Stores
Trends Ajio store format has seen its physical presence due to its expansion strategy. The curated selection of apparel and accessories offerings has increased its market presence. The omnichannel strategy of Ajio provides flexibility to shop both online and offline.
| Region | Number of Stores |
| North | 10 |
| West | 5 |
| South | 2 |
| East | 2 |
| Total | 19 |
Ajio Market Share
The market presence of Ajio is based on Monthly Active Users (MAUs), making it a strategic player as it holds approximately 30% of the market share. Myantra shows 50% in terms of active users. This growth trajectory is proof that Ajio has strengthened its position in the market.
Market Share Distribution (December 2023):
| Platform | Market Share (MAUs) |
| Myntra | >50% |
| AJIO | ~30% |
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