Booking.com Statistics, Goals and Users
Among online travel agencies (OTA), Booking.com offers a platform for booking accommodations, flights, car rentals, and travel experiences. Booking.com was founded by Geert-Jan Bruinsma to ease the process of hotel booking. The company was started in 1996 in Amsterdam, Netherlands, as a small Dutch startup. The global reach of the company now is 220 countries while covering 40+ languages, which increases user engagement. Originally known as Bookings.n, it merged with Booking Online in 2000, thus changing its name to booking.com. Customer-centric services and innovation made the company a driving force for the travel industry.
Revenue from Operations of Booking.com
Booking Holdings Inc.’s subsidiary Booking.com has seen substantial shifts in revenue from 2020 to 2024. The main reason for this shift was the COVID-19 pandemic. Reported revenue for 2020 was $6.80 billion. This drop was due to the COVID-19 pandemic. Recovery marked by the company in 2021 was a 61.24% increase, reaching $10.96 billion in revenue. This growth trend was maintained in 2022 while achieving a revenue climb of 55.96% to $17.09 billion. Moderate growth was observed in 2023, with revenue climbing by a 25.01% increase to $21.37 billion. The approach of trailing twelve months (TTM) managed to show revenue at $23.05 billion, marking an 11.74% rise. The summary of revenue from 2020 to 2024 is as follows:
| Fiscal Year | Revenue (USD Billion) | Year-over-Year Growth |
| 2020 | 6.80 | — |
| 2021 | 10.96 | 61.24% |
| 2022 | 17.09 | 55.96% |
| 2023 | 21.37 | 25.01% |
| 2024 (TTM) | 23.05 | 11.74% |
Number of Booking.com Users
Volatile changes experienced by Booking.com from 2020 to 2024 were because of the COVID-19 pandemic. Booking.com documented approximately 300 million monthly visits in FY2020. The global impact of COVID-19 on travel shattered a 33% decline to 200 million visits in 2021 with a 33% rise. The company rebounded in 2022, with visits increasing by 100% to 400 million. This steep growth trend was maintained in 2023, reaching 550 million visits—a 37.5% rise from the previous year. A slight decline of 4% was reported while showing monthly visits to 528 million in 2024. Summary User base engagement is as follows:
| Fiscal Year | Monthly Visits (Millions) | Year-over-Year Change |
| FY2020 | 300 | — |
| FY2021 | 200 | -33% |
| FY2022 | 400 | +100% |
| FY2023 | 550 | +37.5% |
| FY2024 | 528 | -4% |
Booking.com Financial Statistics:
The onset of the COVID-19 pandemic saw substantial shifts in market challenges to rebound losses from 2020 to 2024. The pandemic in 2020 reported a swift decline in revenue and net income. The company managed to rebound in 2021 after the upliftment of the COVID-19 lockdown. Booking Holding in 2024 recorded gross travel bookings of $156.9 billion, reflecting a strong rebound in global travel demand.
| Year | Revenue (USD Billion) | Net Income (USD Billion) | Gross Travel Bookings (USD Billion) |
| 2020 | 6.8 | 0.06 | 35.4 |
| 2021 | 10.96 | 1.17 | 76.6 |
| 2022 | 17.09 | 3.06 | 121.3 |
| 2023 | 21.37 | 4.29 | 142.7 |
| 2024 | 23.05 | 5.04 | 156.9 |
Booking.com Centres
Booking.com hosted 200 offices globally in 2020. In 2022, Booking.com established a new office in Manchester. In 2023 another expansion was established in Amsterdam. In 2024, the Company will operate in 200 locations. Below is a summary of key developments:
| Year | Office Locations and Developments |
| 2020 | Operated over 200 offices worldwide, with major hubs in Amsterdam, Manchester, Tel Aviv, Singapore, New York, and Shanghai |
| 2022 | Opened a new £80 million, 175,000 sq ft office in Manchester, serving as the headquarters for its ‘trips’ branch, housing over 1,300 employees. |
| 2023 | Completed a 65,000m² campus in Amsterdam, consolidating operations from 12 locations into a single, sustainable headquarters. |
| 2024 | Continued global operations with offices in over 200 locations, including significant hubs in Amsterdam, Manchester, Tel Aviv, Singapore, New York, and Shanghai. |
Booking.com Market Share
Market share of around 69.3% in Europe’s online travel agency sector in 2020. This growth continued in 2023 with market share remaining steady at 69.3%. FIne was bestowed by Spain in 2024 €413.2 million while tarnishing its reputation and marking a decline in market share. Official figures are yet to arrive from the company in the decline period.
