Agoda Statistics, Goals and Users
The online travel agency(OTA) Agoda was founded by Michael Kenny and Robert Rosenstein in 2005. As a travel agency, Agoda offers accommodation, flights, and activities, with a strong focus on the Asia-Pacific region. Facilities offered by Agoda include a seamless platform for travellers to book hotels, vacation rentals, and other travel services, ensuring affordability, convenience, and reliability. It was established in Bangkok, Thailand.
Revenue from Operations of Agoda
Agoda registered remarkable financial performance from 2020 to 2024. The impact of COVID-19 hit Agoda’s revenue in 2020 making revenue of $1.2 billion. In FY 2024, Agoda observed a steady increase of $2.2 billion in 2024. Agoda’s resilience and strategic positioning were maintained due to the reinforcement of a steady growth trajectory.
| Year | Estimated Revenue (USD Billion) |
| 2020 | 1.2 |
| 2021 | 1.5 |
| 2022 | 1.8 |
| 2023 | 2.0 |
| 2024 | 2.2 |
Number of Agoda Users
User engagement of Agoda experienced significant user growth from 2020 to 2024. Agoda recorded 15 million organic search visitors monthly in 2020. In 2021, the spike observed was 21 million showing recovery. In 2023 Agoda saw organic search visitors for about 47 million per month, which was over a 202% increase from 2020 levels. In 2023, steady growth was recorded up to 84 million and 98.9 million in 2024. This figure demonstrates Agoda’s effective strategies in capturing user interest and adapting to evolving travel trends while marking post-pandemic recovery. As specific annual user counts are not publicly disclosed, available data is described below:
| Year | Monthly Organic Search Visitors (Millions) | Monthly Total Visits (Millions) |
| 2020 | 15 | 84 |
| 2021 | 21 | 84 |
| 2022 | Data not specified | 84 |
| 2023 | 47 | 84 |
| 2024 | Data not specified | 98.9 |
Agoda financial statistics
Steady financial growth was observed from 2020 to 2024. In FY2020, Agoda recorded revenue growth of $1.2 billion. In 2021 revenue increased by 25% to $1.5 billion which was a stiff recovery amid the post-COVID-19 pandemic. In 2022, revenue increased by 20% to $1.8 billion and in 2023 same increase was seen which was 11% to $2.0 billion. The estimated revenue that would reach in 2023 is $2.3 billion, showing a 15% year-over-year increase. Agoda’s resilience, strategic market presence, and ability to adapt to shifting travel trends helped to achieve consistent performance by Agoda.
| Year | Total Revenue (USD Billion) | Year-over-Year Change (%) | Gross Booking Value (USD Billion) |
| 2020 | 1.2 | N/A | 5.8 |
| 2021 | 1.5 | +25% | 7.3 |
| 2022 | 1.8 | +20% | 8.6 |
| 2023 | 2.0 | +11% | 9.0 |
| 2024 | 2.3 (estimated) | +15% | 9.2 |
Agoda Centres
From 2020 to 2024 Agoda expanded its global presence. The global presence of Agoda in 2020, had 40 operational locations globally. Its major centres back then were Bangkok and Singapore. In 2021 it opened new offices in Kuala Lumpur(2021), Taipei(2022) and further offices in India at Gurugram and Mumbai (2023). In 2024 Agoda stayed consistent in its expansion strategy by opening a new office in Yokohama, Japan.
| Year | Key Centers and Developments |
| 2020 | Bangkok, Thailand: Global Operations Center. Singapore: Corporate Headquarters. Over 40 locations worldwide. |
| 2021 | Bangkok, Singapore, Kuala Lumpur: Opened a new office in The Exchange 106, enhancing presence in Malaysia. |
| 2022 | Bangkok, Singapore, Kuala Lumpur, Taipei: Expanded operations in Taipei, Taiwan. |
| 2023 | Bangkok, Singapore, Kuala Lumpur, Taipei, Gurugram, Mumbai: Strengthened presence in India with offices in Gurugram and Mumbai. |
| 2024 | Bangkok, Singapore, Kuala Lumpur, Taipei, Gurugram, Mumbai, Yokohama: Opened a new office in Yokohama, Japan, to cater to the East Asian market. |
Agoda Market Share
Agoda showed steady growth with a stronghold in the market position while managing to achieve 20% market share in 2023. In 2024 it reached $9.2 billion with a 15% increase from the previous year. The expansion strategy of Agoda has been the backbone of the company in capturing market share and driving financial success. Having competitors like Booking.com, Expedia, and Airbnb; Agoda manages to keep its dominance in the travel market. To sustain and enhance Agoda’s market share company must adapt to market dynamics and consumer preferences
| Year | Market Share Insights |
| 2020 | Agoda held a notable position in the online travel market, particularly in Asia. |
| 2021 | Agoda’s brand awareness in the USA was 28%, with a usage share of 6%, indicating its expanding global footprint. |
| 2022 | Agoda ranked #11 globally in the accommodation and hotels category, with a market share of 4.79%. |
| 2023 | Agoda controlled a 20% market share in the Asia-Pacific region, solidifying its leadership status. |
| 2024 | Agoda achieved a gross booking value of $9.2 billion, marking a 15% increase from 2023, reflecting its growth trajectory. |
