Top 10 Makeup Brands In India for Women

When it comes to makeup, finding the best brand can feel like looking for a needle in a haystack. With so many options, how do you pick the one that your beauty needs? Whether you’re just starting or you’re a makeup expert, the right brand can make a big difference in enhancing your natural beauty and boosting your confidence. In this guide, we’ve put together a list of the top 10 makeup brands in India for women. These brands have won the hearts of women nationwide and set high standards with their amazing quality and innovative products. These are some of the best makeup brands that offer a wide variety of products to suit every skin type, tone, and preference. From high-end products to affordable options, these brands have something for everyone.

Get ready to explore, try new things, and take your beauty routine to the next level with the best that Indian cosmetic brands have to offer!

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Top 10 Makeup Brands in India for Women: Best Makeup Brands to Try in 2025

1. Lakme

No list of the best makeup brands in India would be complete without Lakme. This Indian beauty brand has been helping women look their best since 1952, making it one of the oldest and most trusted names in Indian makeup.

Lakme offers a wide variety of products that suit different Indian skin tones and types. They have everything from simple, everyday makeup to bold, glamorous looks. Their famous Absolute range and 9 to 5 collection are especially loved by working women who want makeup that lasts all day and is easy to use.

2. Maybelline New York

When it comes to makeup that is both affordable and good quality, many Indian women often choose Maybelline New York. This international brand has done a great job of creating products that work well with Indian skin tones and match what Indian women like, making it one of the top makeup brands in India.

Maybelline’s mascaras, especially the Colossal range, are very popular and loved by many in the Indian beauty world. Their Fit Me foundation line is also a favorite.

3. MAC Cosmetics

MAC (Make-up Art Cosmetics) is known for its high-quality makeup and bright, striking colors. This brand has won the hearts of both makeup artists and fans, making it one of the top makeup brands in India.

MAC’s lipsticks, especially the famous Ruby Woo color, are essential items in many Indian women’s makeup collections. The brand’s Studio Fix foundation is also highly praised for its wide variety of shades and its ability to last all day.

4. Nykaa Cosmetics

From an online beauty shop to competing with the best makeup brands, Nykaa’s journey in the Indian beauty world has been truly remarkable. Nykaa Cosmetics has quickly risen to become one of the leading makeup brands in India, providing a variety of affordable and high-quality products. Their lip crayons and nail polishes are especially loved by young makeup fans. Nykaa’s success comes from its deep understanding of what Indian beauty lovers want and its skill in offering stylish, easy-to-get products.

5. Colorbar

Colorbar has been bringing vibrant colors to the Indian cosmetics market since 2004. Famous for its wide variety of nail polishes and lip products, Colorbar has become one of the top makeup brands in India, especially for those who enjoy trying out bold and creative looks.

Their lipsticks last a long time, and their unique eyeshadow palettes have won over many fans. Colorbar also stands out because it is cruelty-free, which attracts an increasing number of eco-conscious buyers in India.

6. Sugar Cosmetics

Sugar Cosmetics has quickly become one of the most popular makeup brands in India. Started in 2015, it has won over millennials and Gen Z with its stylish packaging and high-quality products. Their matte lipsticks and long-lasting eyeliners are especially loved. The brand’s success comes from its focus on Indian skin tones and creating products that work well in India’s weather. It’s one of the best makeup brands you should know about.

7. L’Oreal Paris

L’Oreal Paris is a well-known name among the top beauty brands in India. For years, it has been a favorite in many homes, providing a variety of makeup and skincare products. This international brand has adapted its products to match the tastes of Indian customers, making it one of the best makeup brands in the country. L’Oreal’s mascaras and lipsticks are especially loved, with the Color Riche lipstick collection being a top choice for Indian women. The brand’s True Match foundation line is also highly appreciated for its wide range of shades.

8. Kiko Milano

Kiko Milano is a fairly new brand in India but has already become quite popular because of its stylish and high-quality products. This Italian company provides a variety of makeup items at affordable prices, making it one of the top makeup brands in India for people who like to keep up with the latest beauty trends.  Many people especially enjoy Kiko’s eyeshadows and lip products because they are very colorful and stay on for a long time. The brand also has creative packaging and often releases special, limited-edition collections, which keeps makeup lovers interested and coming back for more.

9. Huda Beauty

Created by beauty expert Huda Kattan, Huda Beauty has become a huge hit worldwide, including in India. Even though it’s not an Indian brand, its huge popularity in the country has made it one of the top makeup brands in India. Indian makeup fans especially love Huda Beauty’s eyeshadow palettes and liquid lipsticks. The brand is known for offering a wide range of shades and high-quality products, which has made it a favorite among beauty lovers.

10. Typsy Beauty

Step aside, old makeup brands! Typsy Beauty is here to mix things up and bring some excitement to your beauty routine. This fresh and lively brand has quickly risen to become one of the top makeup brands in India, thanks to its creative products and dedication to clean beauty. What makes Typsy Beauty special is its focus on vegan and cruelty-free makeup, making it a top choice for mindful shoppers. Their collection, from bright lipsticks to sparkling eyeshadows, is all about celebrating uniqueness and self-expression. You can count on high-quality products that are gentle on your skin and the environment.

Final Thoughts 

As we wrap up our look at India’s top makeup brands, it’s clear that the beauty industry here is changing in a big way. The rise of vegan and cruelty-free makeup brands shows that more people want beauty products that are ethical and good for the planet.

Brands like Plum Goodness, Disguise Cosmetics, and Ruby’s Organics are leading this change. They offer high-quality, plant-based makeup made for different Indian skin tones and types. Their focus on doing the right thing not only appeals to thoughtful shoppers but also raises the bar for the whole industry.

Whether you like a simple look or love going all out with makeup, now is a great time to explore Indian cosmetics. From creative local brands to well-known international ones, there’s something for everyone. Take this chance to try new things and find products that make you look and feel your best, while also matching your values.

FAQ

Which is the No. 1 makeup brand in India?

Determining the top makeup brand in India can vary based on factors like market share, consumer preferences, and product offerings. However, Lakmé is often regarded as a leading brand due to its long-standing presence since 1952 and its extensive range of products tailored to Indian skin tones. Other notable brands include Maybelline New York, MAC Cosmetics, and Nykaa Cosmetics, each offering unique products that cater to diverse beauty needs.

What should I look for when choosing a makeup brand?

When selecting a makeup brand, consider the following factors:

• Skin Compatibility: Ensure the products suit your skin type and tone to avoid adverse reactions.
• Ingredient Transparency: Opt for brands that provide clear information about their ingredients, especially if you have sensitivities or prefer natural formulations.
• Ethical Practices: If cruelty-free or vegan products are important to you, look for brands that align with these values.
• Product Range: A diverse product line allows you to find items that meet various beauty needs and preferences.
• Price Point: Choose brands that fit within your budget while maintaining quality.

Are there any vegan and cruelty-free makeup brands in India?

Yes, several Indian brands are committed to vegan and cruelty-free practices. Notable examples include:

• Plum Goodness: Recognized as India’s first 100% vegan beauty brand, offering a range of skincare and makeup products.
• Disguise Cosmetics: An indie brand focusing on vibrant, long-lasting makeup that is entirely vegan and cruelty-free.
• Ruby’s Organics: Offers clean beauty products free from synthetic ingredients, with formulations based on natural components.
• Kiro Clean Beauty: Provides high-performance, toxin-free makeup essentials in minimalist packaging.

These brands cater to consumers seeking ethical beauty options without compromising on quality.

How often should I replace my makeup products?

It’s essential to replace makeup products periodically to maintain skin health and product efficacy. General guidelines include:

• Mascara: Every 3 months
• Liquid Eyeliner: Every 3-6 months
• Foundation and Concealer: Every 6-12 months
• Lipsticks and Lip Glosses: Every 1-2 years
• Powder Products (e.g., blush, eyeshadow): Every 1-2 years

Always check for changes in texture, smell, or color, as these can indicate that a product has expired.

What are the must-have makeup products for beginners?

For those new to makeup, starting with essential items can help create a versatile and natural look. Consider the following:

• Foundation or BB Cream: To even out skin tone.
• Concealer: For covering blemishes and under-eye circles.
• Mascara: To define and enhance eyelashes.
• Neutral Eyeshadow Palette: Offers versatility for various looks.
• Blush: Adds a healthy flush to the cheeks.
• Lipstick or Lip Gloss: Choose a shade that complements your natural lip color.
• Eyebrow Pencil or Powder: To fill in and define brows.

Starting with these basics allows you to build a solid foundation, and you can expand your collection as you become more comfortable with different products and techniques.

How can I determine my skin tone and undertone?

Understanding your skin tone and undertone is crucial for selecting makeup that complements your complexion. Here’s how you can identify them:

• Skin Tone: Observe your bare skin in natural light to determine if it’s fair, light, medium, tan, or deep.
• Undertone: Examine the veins on your wrist:
  • Blue or Purple Veins: Indicate cool undertones.
  • Greenish Veins: Suggest warm undertones.
  • Both Blue and Green Veins: Point to neutral undertones.

Additionally, consider how your skin reacts to sun exposure and which jewelry (silver or gold) complements you better to further determine your undertone.

What is the difference between cruelty-free and vegan makeup?

• Cruelty-Free: Products are not tested on animals at any stage of development.
• Vegan: Products do not contain any animal-derived ingredients or by-products.

It’s important to note that a product can be cruelty-free without being vegan and vice versa. Always check labels and brand policies to ensure they meet your ethical preferences.

How can I ensure my makeup lasts throughout the day?

To prolong the wear of your makeup:

• Start with a Clean, Moisturized Face: PrPreparehe skin for better makeup application.
• Use a Primer: This creates a smooth base and helps makeup adhere better.
• Set with Powder: Apply a translucent setting powder to lock in the foundation and concealer.
• Use Long-Wear Formulas: Opt for long-lasting or waterproof versions of products like eyeliner and mascara.
• Setting Spray: Finish with a setting spray to seal the makeup and reduce shine.
• Carry Touch-Up Essentials: Keep blotting papers and a pressed powder compact for midday touch-ups.