Comprehensive Business Overview of Tripoto
Tripoto was founded by Anirudh Gupta and Michael Lyngdoh in 2013. Tripoto is a platform specialising in travel content and community build-up for connecting travellers. This lets travellers collect authentic travel stories, itineraries, and guides. Anirudh Gupta serves as CEO of Tripoto. He has a background in Finance and consulting with experience from organizations like McKinsey & Company. Michael Lyngdoh acts as Co-founder of Tripoto he specialises in the platform’s creative and community-building aspects. They had a vision to create a global community for travellers where users could document their experiences.
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User Base Growth (2020-2024) of Tripoto
Irrespective of COVID-19 restrictions Tripoto user base grew to 12 million in 2020. In 2021, the user base maintained a steady growth of 15 million, resulting in a 25% increase. In 2022, substantial growth was reported to 20 million users (+33%). The growth continued to 26 million, with a 30% increase in 2023. In 2024, significant growth was reported to 33 million.
| Year | Estimated User Base (Millions) | Year-over-Year Growth (%) | Key Highlights |
| 2020 | 12 | — | The surge in domestic travel content during the pandemic led to increased engagement. |
| 2021 | 15 | +25% | The introduction of curated travel packages and virtual tours boosted user sign-ups. |
| 2022 | 20 | +33% | Expansion into international travel planning attracted a global audience. |
| 2023 | 26 | +30% | Enhanced app features, including AI-driven recommendations, spurred growth. |
| 2024 | 33 | +27% (Projected) | Focused campaigns on sustainable and experiential travel drove user acquisition. |
Key Operational Highlights of Tripoto (2020-2024)
Adaptation of Tripoto to virtual travel content amidst the pandemic introduced destination tours, interactive travel sessions, and travel guides for domestic locations. This allowed users to stay on the platform. Its offerings in 2021 allowed solo travellers, families, and small groups seeking personalized trips to have a one-stop solution. In 2022, for popular international destinations, detailed itineraries were provided by collaborating with global tourism boards and airlines. In 2023 with the advent of AI users were allowed to receive personalised travel suggestions. In 2024, eco-friendly campaigns promoted green practices for local experiences.
| Year | Operational Highlight | Description |
| 2020 | Shift to Virtual Travel Content | Introduced virtual travel experiences and live sessions during the COVID-19 pandemic. |
| 2021 | Launch of Curated Travel Packages | Added tailored travel packages to enhance user experience and meet new traveller demands. |
| 2022 | Expansion into International Travel Planning | Integrated global travel itineraries and expanded partnerships with international tourism boards. |
| 2023 | Introduction of AI-Driven Personalization | Enhanced app with AI-powered features, offering personalised recommendations and itineraries. |
| 2024 | Focus on Sustainable and Experiential Travel | Launched campaigns and tools promoting eco-friendly and local travel experiences. |
Tripoto Financial Statistics (2020-2024)
In 2020, revenue generated was $3.2M with a net loss of -$1.5M. This was due to COVID-19 restrictions on travel. In 2021, recovery was observed with revenue generation of $5.8M with a net loss of -$0.8M. This was due to the upliftment of restrictions. In 2022 profit was made while generating revenue of $9.3M with a net profit of $0.6M. In 2023 significant growth was observed with a revenue generation of $12.1M and a net profit of $1.4M. In 2024, the growth graph maintained a steady stiff with revenue generating $15.5M and a net profit of $2.8M.
| Year | Revenue (USD Million) | Net Profit (USD Million) | Key Financial Highlights |
| 2020 | 3.2 | -1.5 | Revenue declined due to travel restrictions; pivoted to virtual travel content. |
| 2021 | 5.8 | -0.8 | A recovery was driven by curated domestic travel packages and increased platform usage. |
| 2022 | 9.3 | 0.6 | Achieved profitability through global travel expansion and partnerships. |
| 2023 | 12.1 | 1.4 | Growth from AI-driven personalization and ad revenue from travel brands. |
| 2024 | 15.5 | 2.8 | Boosted by sustainable travel campaigns and international user base expansion. |
Tripoto Product Range Expansion (2020-2024)
Virtual tools were launched by Tripoto in 2020, which kept the audience engaged. Domestic travel packages were introduced in 2021. In 2022 international travel planning tools were launched. Artificial intelligence provided users with travel recommendations in 2023. In 2024, eco-tourism enhanced environmental conservation and community development.
| Year | New Product Introductions | Key Highlights |
| 2020 | Virtual Travel Experiences | Pivoted to virtual tours and online travel workshops due to global travel restrictions. |
| 2021 | Curated Domestic Travel Packages | Focused on domestic travel itineraries with exclusive deals for weekend getaways and road trips. |
| 2022 | International Travel | Planning ToolsLaunched tools for global trip customization, including visa assistance and budget calculators. |
| 2022 | International Travel | Planning ToolsLaunched tools for global trip customization, including visa assistance and budget calculators. |
| 2023 | AI-Powered Personalized Travel Recommendations | Introduced AI-driven trip planning for tailored travel suggestions based on user behaviour. |
| 2024 | Sustainable and Experiential Travel Offerings | Expanded into eco-tourism, volunteer travel, and cultural immersion packages to attract niche markets. |
Tripoto Social Media Following (2020-2024)
Adaptation to visual tours, Tripoto managed to maintain a steady influence on social media platforms in 2020. Reels and live sessions promoting domestic travel destinations kept the audience engaged in 2021. Campaigns like “Dream Destinations” were launched in 2022, in collaboration with influencers. AI-generated travel guides in 2023 promoted 360-degree virtual tours engaging followers. Sustainable travel campaigns and interactive challenges, such as “Eco-Friendly Travel Goals,” in 2024 enhanced the travel experience by hosting contests and featuring user-generated content emphasizing meaningful travel experiences.
| Year | Facebook Followers (M) | Instagram Followers (M) | YouTube Subscribers (M) | Twitter Followers (K) | Key Highlights |
| 2020 | 3.2 | 1.5 | 0.8 | 150 | Focused on user-generated content and travel storytelling during pandemic lockdowns. |
| 2021 | 4.0 | 2.2 | 1.2 | 180 | Introduced reels and live sessions for domestic travel promotion. |
| 2022 | 5.0 | 3.0 | 2.0 | 220 | Enhanced visual storytelling and collaborated with influencers for global reach. |
| 2023 | 6.2 | 4.0 | 3.0 | 300 | Launched AI-generated travel guides and immersive video content. |
| 2024 | 7.5 | 5.2 | 4.5 | 400 | Focused on sustainable travel campaigns and interactive user challenges. |
Demographics of Tripoto Customers (2020-2024)
60% of Tripoto’s customers were based in India during the pandemic in 2020. 80 % of the user base was from the age group of 18-34. As travel restrictions were raised in 2021, APAC regions saw a 21% user base by reaching 48%, driven by content on safe travel for women. In 2022 luxury travel accounted for 50% male and 50% female user base. APAC region’s customer base rose to 35% in 2023. 52% of travellers were women in 2023. In 2024 APAC and adventure travelers engaged for 40% of the travelers. A slight increase in youth was observed from 18-34.
| Year | Region (% Share) | Age Group (% Share) | Gender (% Share) | Key Preferences |
| 2020 | India (60%), APAC (20%), Europe (15%), Others (5%) | 18-24 (30%), 25-34 (50%), 35+ (20%) | Male (55%), Female (45%) | Domestic travel, budget-friendly options, virtual tours. |
| 2021 | India (55%), APAC (25%), Europe (15%), Others (5%) | 18-24 (35%), 25-34 (45%), 35+ (20%) | Male (52%), Female (48%) | Weekend getaways, short-haul destinations, safe travel. |
| 2022 | India (50%), APAC (30%), Europe (15%), Others (5%) | 18-24 (40%), 25-34 (40%), 35+ (20%) | Male (50%), Female (50%) | Sustainable travel, luxury experiences, cultural trips. |
| 2023 | India (45%), APAC (35%), Europe (15%), Others (5%) | 18-24 (38%), 25-34 (45%), 35+ (17%) | ||
| 2024 | India (40%), APAC (40%), Europe (15%), Others (5%) | 18-24 (36%), 25-34 (50%), 35+ (14%) | Male (47%), Female (53%) | Adventure travel, eco-tourism, personalized itineraries. |
