Firstcry Statistics, Goals and Users
A leading e-commerce platform, FirstCry, founded by Supam Maheshwari and Amitava Saha, has expertise in baby and kids’ products. It has a spread of diapers, toys, clothing, baby gear, and more. The store has become the go-to destination for parents and children, as it has 20 million registered customers throughout the country. This company was established in 2010 with a vision to provide quality baby and kids’ products at affordable prices. It has now become the trusted store for parents across India.
Revenue from Operations of FirstCry
Brainbees Solutions Limited operates FirstCry, has shown steady Financial growth from 2020 to 2024. The operating revenue of FirstCry in FY2020 is ₹1,740 crore. In FY 2021 company saw steep growth resulting in an exponential rise in revenue to ₹2,517 crore (+44.7%). In FY 2022 revenue reported was ₹5,633 crore (+123.8%). The operating revenue further rose to ₹6,481 crore in FY2023 with a 15.0% increase. In FY 2024 the growth trend continued to increase up to ₹6,575 crore showing a slight increase of 1.4%. Key metrics have been summarised below:
| Fiscal Year | Revenue (INR Crore) | Year-over-Year Growth |
| FY 2020 | 1,740 | — |
| FY 2021 | 2,517 | +44.7% |
| FY 2022 | 5,633 | +123.8% |
| FY 2023 | 6,481 | +15.0% |
| FY 2024 | 6,575 | +1.4% |
Number of FirstCry Users
The diverse babycare product range marked the trust in customers’ experience in establishing loyalty. 7.5 million registered users were reported in FY 2020 by FirstCry. In FY 2021 growth observed a slight increase up to 10 million. In FY 2022 the number further grew to 15 million. The user base in FY 2023 grew to 20 million. The current user base in FY 2024 is 25 million. Key potential metrics have been discussed below:
| Year | Registered Users (Millions) |
| 2020 | 7.5 |
| 2021 | 10.0 |
| 2022 | 15.0 |
| 2023 | 20.0 |
| 2024 | 25.0 |
FirstCry financial statistics
FirstCry, in FY2020, chartered a revenue of ₹1,740 crores while showing a netprofit of ₹216 crores. In 2021 the revenue increased by 44.7% to ₹2,517 crore while reporting a net loss of ₹79 crore. In FY 2022, significant revenue growth of 123.8% to ₹5,633 crore, was reported with notable net losses of ₹486 crore, thereby increasing total expenses up to ₹6,316 crore. The significant growth was observed by 15.0% to ₹6,481 crore, with net losses narrowing to ₹321 crore in 2023. In 2024, the growth trend continued to ₹6,575 crore (+1.4%), and net losses stabilised at ₹322 crore. These financial statistics show FirstCry’s market domination while managing operational costs. To achieve profitability company has made a strategic investment while scaling up its online and offline presence resulting in stable revenue growth. The potential key metrics have been discussed below:
| Fiscal Year | Revenue from Operations (INR Crore) | Total Revenue (INR Crore) | Expenses (INR Crore) | Net Profit/Loss (INR Crore) | Year-over-Year Revenue Growth |
| FY 2020 | 1,740 | 1,740 | 1,561 | +216 | — |
| FY 2021 | 2,517 | 2,517 | 2,419 | -79 | +44.7% |
| FY 2022 | 5,633 | 5,749 | 6,316 | -486 | +123.8% |
| FY 2023 | 6,481 | 6,575 | 6,897 | -321 | +15.0% |
| FY 2024 | 6,575 | 6,575 | 6,410 | -322 | +1.4% |
FirstCry Stores
FirstCry maintained its dominance in stiff market competition while operating 400 stores throughout the nation in 2020. In 2021, after further expansion tactics rose to over 450. In 2022 the count surpassed 500. There was a significant growth observed in 2024 to raise the count to over 600. This expansion strategy catered broader customer base thus increasing customer engagement. The company’s store locator facility increases its visibility and accessibility to serve customers’ needs at the earliest.
| Year | Number of Stores |
| 2020 | 400+ |
| 2021 | 450+ |
| 2022 | 500+ |
| 2023 | 550+ |
| 2024 | 600+ |
FirstCry Market Share
India’s leading retailer of baby and kids’ products, FirstCry stated substantial growth in Gross Merchandise Value (GMV) from fiscal year (FY) 2020 to FY 2024. FirstCry, in FY 2020, reported a GMV of ₹2,500 crore. The subsequent growth was reported in the following years to ₹3,500 crore in FY 2021 (+40%), ₹5,799 crore in FY 2022 (+65.7%), ₹7,257 crore in FY 2023 (+25.2%), and reaching ₹9,121 crore in FY 2024 (+25.7%). Firstcry’s expansion strategy shows the company’s steady growth trajectory in the baby and kids’ products segment. Key metrics have been summarised below:
| Fiscal Year | Gross Merchandise Value (INR Crore) | Year-over-Year Growth |
| FY 2020 | 2,500 | — |
| FY 2021 | 3,500 | +40% |
| FY 2022 | 5,799 | +65.7% |
| FY 2023 | 7,257 | +25.2% |
| FY 2024 | 9,121 | +25.7% |
