Kiro Beauty Statistics, Revenue and Users
Clean beauty brand Kiro Beauty, is renowned for combining makeup and skincare with high-performance formulations. Vimal Kedia is the founder of Kiro Beauty which was established in 2020. It is known for vegan, cruelty-free, and toxin-free products, catering to modern, conscious consumers. Vimal has a background of consumer goods industry focusing on needs of women. Kiro Beauty, focuses on clean formulations, Dual-Purpose Products, Vegan and Cruelty-Free, Modern Aesthetic, Inclusive Beauty.
Kiro Beauty Financial Statistics (2020-2024)
Kiro Beauty, since its inception in 2020 generated a revenue in its early stage to ₹0.5 crores while handling net loss of ₹0.3 crores. In 2021, revenue generated was to ₹2 crores (+300%) while attaining a small net profit of ₹0.5 crores. By 2022, Kiro Beauty, reported ₹5.5 crores in revenue with net profit to ₹1.5 crores. This gain was because of e-commerce platforms and a growing consumer base. In 2023 further raise in revenue was recorded to ₹9 crores (+63.6%) with net profit rose to ₹2.5 crores. This gain was achieved even after facing operational expenses. In 2024, estimated revenue generation is ₹12.5 crores while generating net profit of ₹3 crores. The financial performance depicts brand’s ability to stabilise in market. The financial statistics have been summarised below:
| Financial Year | Revenue (INR Crores) | Expenses (INR Crores) | Net Profit/Loss (INR Crores) | Year-over-Year Growth (%) |
| 2020 | 0.5 | 0.8 | -0.3 | — |
| 2021 | 2.0 | 1.5 | 0.5 | +300% |
| 2022 | 5.5 | 4.0 | 1.5 | +175% |
| 2023 | 9.0 | 6.5 | 2.5 | +63.6% |
| 2024 (Projected) | 12.5 | 9.5 | 3.0 | +38.9% |
Number of Kiro Beauty Users
Kiro Beauty, during its inception attracted approximately 10,000 users, in 2020. Users appreciated its unique value proposition of vegan and eco-friendly cosmetics this marked the begining of new era for Kiro Beauty. In 2021, user engagement was enhanced through digital marketing strategies emphasising on sustainable beauty products to around 50,000, a 400% increase. By 2022, user base increased to 150,000 users, a 200% increase. The user engagement multiplies to 300,000 in 2023. Currently in 2024 estimated user base is around 500,000. This strenthened brand’s position in market.
| Year | Estimated Number of Users |
| 2020 | 10,000 |
| 2021 | 50,000 |
| 2022 | 150,000 |
| 2023 | 300,000 |
| 2024 | 500,000 |
Kiro Beauty Website Traffic and Global Ranking
In 2020, Kiro Beauty, started its online journey, with digital visibility of 50,000 monthly visits. The following year saw a growth in traffic with 150,000 monthly visits due to effective social media campaigns, influencer collaborations, and a clean beauty focus. By 2022, monthly website traffic multiplied to 300,000 which improved its global rank to 500,000. Traffic reached 450,000 visits, and the website ranked around 350,000 globally in 2023. Currently, in 2024, Kiro estimates 600,000 monthly visits, achieving a rank of approximately 283,415. Website Traffic and Global Ranking has been summarised below:
| Year | Monthly Website Visits | Global Website Rank |
| 2020 | 50,000 | 1,200,000 |
| 2021 | 150,000 | 800,000 |
| 2022 | 300,000 | 500,000 |
| 2023 | 450,000 | 350,000 |
| 2024 | 600,000 | 283,415 |
Kiro Beauty Social Media Following
In 2020, Kiro started with only 10,000 followers on Instagram, which rapidly grew to 300,000 followers. This was possible due to appealing content, influencer collaborations, and product promotions have played a key role. On Facebook Kiro’s pitch gave 5,000 followers in 2020 to 150,000 by 2024. Thus establishing its wider demography. Twitter’s impact was marginal because of less involvement of GenZ which started with 2,000 in 2020 to 20,000 followers in 2024.
| Platform | 2020 | 2021 | 2022 | 2023 | 2024 |
| 10,000 | 50,000 | 120,000 | 200,000 | 300,000 | |
| 5,000 | 20,000 | 60,000 | 100,000 | 150,000 | |
| 2,000 | 5,000 | 10,000 | 15,000 | 20,000 |
Product Range Expansion
Since Kiro’s inception in 2020, its product range was established with just 10 products. This involved basic makeup items like lipsticks and kajals with clean formulations. In 2021, the product range expanded to 25 products, introducing foundation sticks, blushes, and skincare-infused makeup. In 2022 product scope expanded to 40 products, focusing on multipurpose cosmetics that resonate with modern consumers. This expansion continued in 2023 with the launch of 60 products, including skincare hybrids (like vitamin-enriched BB creams and lip oils). By 2024 Kiro scaled to 80 products, targeting more categories like sustainable skincare and accessories, enhancing its competitive edge
| Year | Number of Products |
| 2020 | 10 |
| 2021 | 25 |
| 2022 | 40 |
| 2023 | 60 |
| 2024 | 80 |
Market Share in the Indian Clean Beauty Segment
Kiro Beauty, in 2020 held a market share of 1.5% thus establishing its presence in the beauty industry. In 2021, market share rose to 3.0%, supported by the rising demand for cruelty-free and vegan cosmetics. By 2022, Kiro, boosted its market to 4.5% due to its product innovation and growing consumer trust. Thus creating shivers in the beauty industry Kiro’s, market share continued its spike to 6.0%. Kiro’s dominance continued in 2024 while generating a 7.5% market share in 2024. The market share of Kiro Beauty, from 2020 to 2024 is summarised below:
| Year | Market Share (%) |
| 2020 | 1.5 |
| 2021 | 3.0 |
| 2022 | 4.5 |
| 2023 | 6.0 |
| 2024 | 7.5 |
