Nykaa Statistics, Goals and Users
Nykaa fashion e-commerce platform, officially known as FSN E-Commerce Ventures Limited, is one of India’s leading beauty and personal care. Falguni Nayar founded Nykaa in the year 2012. The company’s goal to achieve the top spot matches with the name Nykaa, which originates from the Sanskrit word Nayaka, meaning “one in the spotlight”. Across India, Nykaa aims to be omnipresent while featuring products from over 4,000 brands. The company went live in November 2021.
Nykaa Revenue from the operation
For the past four fiscal years, Nykaa has consistently grown in this competitive market. The revenue of Nykaa was ₹2,452 crore for the FY 2020-21. In the FY 2021-22, the revenue of Nykaa was ₹3,774 crore,s marking a significant 54% increase. In 2022-23, Nykaa saw a 36% increase to ₹5,144 crore. ₹6,386 crore revenue was generated in 2023-24. In this competitive market managing steady growth is the indication that shows its capability to set foot clearly in the market.
| Fiscal Year | Revenue from Operations (₹ Crore) | Year-over-Year Growth |
| FY 2020-21 | 2,452 | — |
| FY 2021-22 | 3,774 | 54% |
| FY 2022-23 | 5,144 | 36% |
| FY 2023-24 | 6,386 | 24% |
The registered user base of Nykaa has seen a steady growth of over 15 million registered users in 2021. The user base of Nykaa reached 21 million users in November 2023. Demonstrating online engagement, Nykaa saw 9.87 million visits per month in January 2024. User attraction proliferated due to its extensive product offerings, personalised services, and omnichannel approach. India’s beauty and fashion e-commerce sector thus recognises the consistency of Nykaa by marking steady user-base growth.
| Year | Metric | Details |
| June 2021 | Registered Users | Over 15 million |
| November 2023 | Registered Users | Approximately 21 million |
| January 2024 | Website Visits | 9.87 million visits |
Nykaa Financial Statistics
Nykaa has demonstrated consistent revenue growth, reflecting its strong foothold in the e-commerce market. In FY 2020-21, it reported ₹2,452 crore in revenue, which grew significantly by 54% to ₹3,774 crore in FY 2021-22. The upward trajectory continued in FY 2022-23, with revenue reaching ₹5,144 crore, marking a 36% growth. By FY 2023-24, the revenue stood at ₹6,386 crore, with a 24% increase year-over-year. This steady growth highlights Nykaa’s robust business model, effective customer engagement strategies, and ability to expand its product offerings while maintaining a competitive edge.
| Fiscal Year | Revenue from Operations (₹ Crore) | Year-over-Year Growth |
| FY 2020-21 | 2,452 | — |
| FY 2021-22 | 3,774 | 54% |
| FY 2022-23 | 5,144 | 36% |
| FY 2023-24 | 6,386 | 24% |
Number of Nykaa Stores
Online platforms and physical stores of Nykaa are used instead of dark stores in quick commerce. Warehouses and retail outlets have gripped customer satisfaction with the help of a strong delivery chain. Nykaa Luxe and Nykaa On Trend stores have been the focus of Nykaa for premium and mass-market segments. Nykaa is expecting to operate 150 physical outlets across India in the year 2024. This would be a combination of physical and offline stores.
| Year | Number of Physical Stores | Type of Stores |
| 2020 | 76 | Nykaa Luxe and Nykaa On Trend |
| 2022 | 100+ | Expanding retail footprint |
| 2024 (Projected) | 150+ | Continued expansion |
Nykaa Market Share
In the e-commerce market, Nykaa became a key player in beauty and personal care. Nykaa led the sector with 30% market share in 2020. Expanding product range and omnichannel presence, Nykaa saw a market share of 35%. Owing to its brand loyalty, Nykaa saw a market share increase of 38% in the year 2023.
| Year | Market Share (Beauty & Personal Care E-commerce) | Rank in Industry |
| 2020 | 30% | 1st |
| 2022 | 35% | 1st |
| 2023 | 38% | 1st |
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