Snitch Statistics, Revenue and Users
Snitch is a small startup founded by Siddharth Dungarwal in 2020. Its specialization is men’s fashion brand. It is renowned for bold designs, quick turnaround on new fashion trends, and a focus on sustainability. Siddharth Dungarwal is the CEO of the company. Siddarth wants to redefine men’s fashion with a “fast-fashion” model. Snitch’s dexterous approach is to frequently launch new collections as per the latest fashion trends. Snitch started as an online-only brand providing men’s clothing, including shirts, t-shirts, co-ords, trousers, and accessories through e-commerce platforms, direct-to-consumer (D2C) strategies, and social media marketing. To attain sustainability snitch works on sourcing and efficient production methods.
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Snitch Revenue from Operations (2020-2024)
Snitch started as a small-scale D2C (Direct-to-Consumer) brand in 2020 while reporting a low-key revenue of ₹5 crores. Following year 2021 revenue rose to ₹44 crores (+780%). This was due to its passion for men’s fast fashion and digital-first strategy. In 2022, Snitch surged revenue to ₹120 crores (+172%) due to the capitalisation of online traction. As the business expanded to offline stores in 2023 company reported a sound revenue of ₹180 crores (+50%). In 2024, Snitch estimates a revenue generation of ₹240 crores, reflecting consistent growth (+33%). Its, online and offline retail strategies strengthen its position in the clothing industry. Revenue metrics have been summarised below:
| Financial Year | Revenue (INR Crores) | Year-over-Year Growth |
| 2020 | 5 | — |
| 2021 | 44 | +780% |
| 2022 | 120 | +172% |
| 2023 | 180 | +50% |
| 2024 | 240 (Projected) | +33% |
Number of Snitch Users
In 2020, Snitch expanded its consumer base anchoring a direct-to-consumer model while making a digital footprint in the market. 2021, reported over 1 million orders and 1.5 million app downloads showing a surplus increase in user arrangement. The following year, 2022, reported a 130% increase in sales. Snitch managed to capture 2.4% market share in 2023. The brand shipped 3.5 million pieces through numerous channels thus marketing its reach and user engagement. Snitch expanded across cities in India with 25 stores thus baby-footing its step in offline stores with 2.4% market share. Metrics have been summarised below:
| Year | Key Metrics |
| 2020 | Launched as a D2C brand; initial customer base established. |
| 2021 | Achieved over 1 million orders in the year; and 1.5 million app downloads. |
| 2022 | Reported a 130% increase in sales compared to the previous year. |
| 2023 | Held a 2.4% market share in men’s fashion e-commerce in India. |
| 2024 | Shipped over 3.5 million pieces across various channels. |
Snitch Website and App Performance (2020-2024)
In 2020, marked its digital presence with 50,000 app downloads and the website traffic reported was 0.1 million visits. Digital marketing campaigns helped boost app downloads to 1.5 million, in 2021. Increased customer engagement and product variety in 2022 reported app downloads to 3 million, and 2.5 million users visited the website monthly. In 2023, reported app downloads were 5 million, and website traffic doubled to 5 million visits. In 2024, Snitch estimates 6.5 million app downloads and website traffic of 7 million monthly visits. Snitch is India’s leading digital platform that has successfully established its footsteps in India’s men’s fashion e-commerce market
| Year | App Downloads (Millions) | Monthly Active Users (MAU) | Website Traffic (Monthly Visits) |
| 2020 | 0.05 | 0.03 Million | 0.1 Million |
| 2021 | 1.5 | 0.5 Million | 1.2 Million |
| 2022 | 3.0 | 1.2 Million | 2.5 Million |
| 2023 | 5.0 | 2.5 Million | 5.0 Million |
| 2024 | 6.5 (Projected) | 3.5 Million | 7.0 Million |
Snitch Social Media Reach (2020-2024)
In 2020, Snitch showed a marginal digital presence of 5,000 Instagram followers and 3,000 Facebook followers which improved due to brand awareness and content building. In 2021, Interest-based advertising reported Instagram following grew to 100,000, and Facebook to 50,000, with a notable engagement rate of 3.5%. In 2022 audience multiplied to 250,000 Instagram followers and 120,000 Facebook followers. This was possible due to influencer collaborations and content engagement. In 2023 Snitch shore up to 400,000 Instagram followers and 200,000 Facebook followers, maintaining a high 5.2% engagement rate. The 2024, estimate suggests 600,000 Instagram followers and 300,000 Facebook followers, as Snitch expands its global reach via Reels and international influencers. The effective use of Digital marketing shows the company’s effort to dominate the market. Key metrics have been summarised below:
| Year | Instagram Followers | Facebook Followers | Engagement Rate (%) |
| 2020 | 5,000 | 3,000 | 1.5% |
| 2021 | 100,000 | 50,000 | 3.5% |
| 2022 | 250,000 | 120,000 | 4.5% |
| 2023 | 400,000 | 200,000 | 5.2% |
| 2024 | 600,000 (Projected) | 300,000 | 6.0% |
