Booking.com Statistics, Goals and Users
Among online travel agencies (OTA), Booking.com offers a platform for booking accommodations, flights, car rentals, and travel experiences. Booking.com was founded by Geert-Jan Bruinsma to ease the process of hotel booking. The company was started in 1996 in Amsterdam, Netherlands, as a small Dutch startup. The global reach of the company now is 220 countries while covering 40+ languages, which increases user engagement. Originally known as Bookings.n, it merged with Booking Online in 2000, thus changing its name to booking.com. Customer-centric services and innovation made the company a driving force for the travel industry.
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Revenue from Operations of Booking.com
Booking Holdings Inc.’s subsidiary Booking.com has seen substantial shifts in revenue from 2020 to 2024. The main reason for this shift was the COVID-19 pandemic. Reported revenue for 2020 was $6.80 billion. This drop was due to the COVID-19 pandemic. Recovery marked by the company in 2021 was a 61.24% increase, reaching $10.96 billion in revenue. This growth trend was maintained in 2022 while achieving a revenue climb of 55.96% to $17.09 billion. Moderate growth was observed in 2023, with revenue climbing by a 25.01% increase to $21.37 billion. The approach of trailing twelve months (TTM) managed to show revenue at $23.05 billion, marking an 11.74% rise. The summary of revenue from 2020 to 2024 is as follows:
| Fiscal Year | Revenue (USD Billion) | Year-over-Year Growth |
| 2020 | 6.80 | — |
| 2021 | 10.96 | 61.24% |
| 2022 | 17.09 | 55.96% |
| 2023 | 21.37 | 25.01% |
| 2024 (TTM) | 23.05 | 11.74% |
Number of Booking.com Users
Volatile changes experienced by Booking.com from 2020 to 2024 were because of the COVID-19 pandemic. Booking.com documented approximately 300 million monthly visits in FY2020. The global impact of COVID-19 on travel shattered a 33% decline to 200 million visits in 2021 with a 33% rise. The company rebounded in 2022, with visits increasing by 100% to 400 million. This steep growth trend was maintained in 2023, reaching 550 million visits—a 37.5% rise from the previous year. A slight decline of 4% was reported while showing monthly visits to 528 million in 2024. Summary User base engagement is as follows:
| Fiscal Year | Monthly Visits (Millions) | Year-over-Year Change |
| FY2020 | 300 | — |
| FY2021 | 200 | -33% |
| FY2022 | 400 | +100% |
| FY2023 | 550 | +37.5% |
| FY2024 | 528 | -4% |
Booking.com Financial Statistics:
The onset of the COVID-19 pandemic saw substantial shifts in market challenges to rebound losses from 2020 to 2024. The pandemic in 2020 reported a swift decline in revenue and net income. The company managed to rebound in 2021 after the upliftment of the COVID-19 lockdown. Booking Holding in 2024 recorded gross travel bookings of $156.9 billion, reflecting a strong rebound in global travel demand.
| Year | Revenue (USD Billion) | Net Income (USD Billion) | Gross Travel Bookings (USD Billion) |
| 2020 | 6.8 | 0.06 | 35.4 |
| 2021 | 10.96 | 1.17 | 76.6 |
| 2022 | 17.09 | 3.06 | 121.3 |
| 2023 | 21.37 | 4.29 | 142.7 |
| 2024 | 23.05 | 5.04 | 156.9 |
Booking.com Centres
Booking.com hosted 200 offices globally in 2020. In 2022, Booking.com established a new office in Manchester. In 2023 another expansion was established in Amsterdam. In 2024, the Company will operate in 200 locations. Below is a summary of key developments:
| Year | Office Locations and Developments |
| 2020 | Operated over 200 offices worldwide, with major hubs in Amsterdam, Manchester, Tel Aviv, Singapore, New York, and Shanghai |
| 2022 | Opened a new £80 million, 175,000 sq ft office in Manchester, serving as the headquarters for its ‘trips’ branch, housing over 1,300 employees. |
| 2023 | Completed a 65,000m² campus in Amsterdam, consolidating operations from 12 locations into a single, sustainable headquarters. |
| 2024 | Continued global operations with offices in over 200 locations, including significant hubs in Amsterdam, Manchester, Tel Aviv, Singapore, New York, and Shanghai. |
Booking.com Market Share
Market share of around 69.3% in Europe’s online travel agency sector in 2020. This growth continued in 2023 with market share remaining steady at 69.3%. FIne was bestowed by Spain in 2024 €413.2 million while tarnishing its reputation and marking a decline in market share. Official figures are yet to arrive from the company in the decline period.
