Comprehensive Business Overview of Domino’s India
Domino’s was founded by brothers Tom Monaghan and James Monaghan in Ypsilanti, Michigan, USA 1960. At its inception, its name was “DomiNick’s.” Tom Monaghan 1965 purchased shares of his brother James Monaghan and changed the name to Domino’s Pizza, Inc. Gradually, Domino’s underwent a global expansion to spread across 90 countries with a spread of thousands of outlets. Its digital presence for domination involved online ordering, efficient delivery systems, and customisable menu options. This helped to set industry standards thus strengthening its position as a leader in the food delivery market. Its tagline “hot and fresh” pizzas, appealed to customers.
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Domino’s India User Base Growth (2020–2024)
The virtue of the pandemic in 2020, marked the significance of safe and hygienic food options in India which increased a significant number of users. In 2021, paneer and tandoori toppings appealed to the taste buds of Indians. In 2022, this move helped Domino’s to broaden its range in tier 2 and tier 3 cities. In 2023, partnerships and digital payment offers alongside leading delivery platforms helped in regional expansion strategies. In 2024, environmentally conscious customers were attracted by the use of eco-friendly packaging delivery options. This enhanced loyalty programs to increase the customer base.
| Year | Total Users (Millions) | Key Drivers of Growth |
| 2020 | 20 | – Surge in online orders during COVID-19 lockdowns.- Expansion of contactless delivery services. |
| 2021 | 26 | – Introduction of localized menu options like “Desi Pizza Mania.”- Strengthening app-based ordering systems. |
| 2022 | 32 | – Expansion into Tier 2 and Tier 3 cities.- Affordable pricing strategies with combo offers. |
| 2023 | 38 | – Launch of exclusive discounts for digital payments.- Collaboration with food aggregators (e.g., Zomato, Swiggy). |
| 2024 | 45 | – Eco-friendly initiatives, such as sustainable packaging.- Enhanced focus on loyalty programs like “Everyday Value.” |
Domino’s India Product Range (2020–2024)
In 2020, Domino’s became popular due to its spread offerings staples like Garlic Bread and French Fries. Keeping in view contactless delivery in action enhanced the trust of a loyal customer base. In 2021, Desi Pizza Mania was introduced with Indian-inspired toppings, such as Paneer Tikka and Tandoori Chicken. As demands for veg pizza increased new Vegan Pizza range was introduced. Chocolate Lava Cake was the hot-selling dessert that became a pick-up point for food cravings. In 2022, Pizza Mania gained popularity because it offered a combo meal. In 2023, a broad range of toppings and crust options were launched to appeal to customers. Festive Pizzas became another stealer for the show. In 2024, plant-based pizzas were introduced for sustainability with a demand for environment-friendly pizzas. “Everyday Value” meal packs became a daily stealer for their variety of meals.
| Year | Product Range | Key Additions/Changes |
| 2020 | Pizzas (Veg & Non-Veg), Sides (Garlic Bread, Fries, Chicken Wings), Beverages | – Core offerings with a focus on pizzas and sides.- Expansion of contactless delivery and safety options due to COVID-19. |
| 2021 | Pizzas (Veg, Non-Veg, International Styles), Pastas, Sides, Beverages, Dessertss. | – Introduction of Desi Pizza Mania (localized Indian flavours).- Introduction of Vegan Pizza option |
| 2022 | Pizzas (Veg, Non-Veg, International Styles), Pastas, Sides, Desserts, Beverages, Combo Meals | – Launch of Pizza Mania combo meals at affordable prices.- Expansion into desserts with options like Choco Lava Cake. |
| 2023 | Pizzas (Veg, Non-Veg, Customizable), Pastas, Sides, Desserts, Beverages, Combo Meals, Family Meals | – Enhanced focus on customizable pizzas.- New combo offers including family meal packs and special festive pizzas. |
| 2024 | Pizzas (Veg, Non-Veg, Customizable), Pastas, Sides, Desserts, Beverages, Combo Meals, Vegan Options | – Introduction of Plant-based Pizza options.- Emphasis on sustainable packaging.- Expanded value-for-money combos like “Everyday Value.” |
Number of Domino’s Restaurants in India (2020–2024)
Domino’s in 2020 had 1300+ restaurants. In 2021, Domino’s expanded its market in tier 2 and tier 3 cities with a count of 1350+ restaurants. In 2022, number rose to 1450+. In 2023, AI integration increased the reach to over 1500 stores. In 2024, market further expanded with more than 1600 stores in new locations.
| Year | Number of Domino’s Restaurants | Details | Key Developments |
| 2020 | 1,300+ | Domino’s continued to expand its presence across urban and suburban areas. | Domino’s focused on increasing its digital ordering system and contactless delivery services to cater to changing consumer needs during the COVID-19 pandemic. |
| 2021 | 1,350+ | Increased focus on expanding in Tier 2 and Tier 3 cities. | Further expansion in smaller cities, aligns with Domino’s strategy to make their presence known in emerging markets. |
| 2022 | 1,450+ | Continued expansion of stores across India. | Franchise-based expansion model and investments in technology to improve customer experience and order efficiency. |
| 2023 | 1,500+ | Rapid growth with emphasis on technology integration for online ordering and delivery services. | Domino’s enhanced its delivery system by introducing AI and predictive technology for faster deliveries, contributing to growth in the number of outlets. |
| 2024 | 1,600+ | Further expansion is planned, with particular emphasis on smaller towns and cities. | Focused on maximizing reach and improving customer service with new locations, innovative menus, and omnichannel ordering options. |
Delivery System of Domino’s India (2020–2024)
TContactless delivery became common during pandemic period of 2020. This demanded safety for both customers and delivery staff. For online ordering real-time delivery tracking and multiple payment methods were integrated in 2021. Operational efficiency in 2022 was enhanced by integration of AI technology. In 2023, voice-based ordering features were added such as Amazon Alexa and Google Assitant. In 2024, autonomous delivery solutions were being used such as drones and delivery robots this reduced delivery times.
Employee Statistics of Domino’s India (2020–2024)
| Year | Delivery System | Details | Key Developments |
| 2020 | Contactless Delivery | Introduction of contactless delivery to ensure customer and delivery personnel safety during the COVID-19 pandemic. | Domino’s implemented strict hygiene protocols and introduced “Zero Contact” delivery, using GPS tracking for delivery personnel. |
| 2021 | Enhanced Mobile | App Features | Focus on enhancing the mobile app for a better user experience, including smoother order tracking and payment options.Increased use of in-app ordering, the addition of real-time delivery tracking, and integration of multiple payment options (UPI, cards). |
| 2022 | AI and Predictive | Analytics for Delivery | OptimizationLeveraging AI for route optimization and predictive delivery times, ensuring faster and more efficient deliveries.Domino’s introduced AI technology to predict delivery times, optimize delivery routes, and minimize delays. A key move to improve operational efficiency. |
| 2023 | Voice Ordering & Smart Delivery | InfrastructureIntegration of voice ordering through digital assistants (e.g., Alexa, Google Assistant) and advanced delivery tech. | Domino’s rolled out voice ordering via Amazon Alexa and Google Assistant while upgrading delivery vehicles with IoT-enabled tech for real-time location tracking. |
| 2024 | Autonomous | Delivery TrialsTesting autonomous delivery methods using robots and drones in select areas to reduce delivery times. | Domino’s began trials for drone-based deliveries and autonomous delivery robots, continuing its commitment to innovation in logistics. |
Additional workforce was needed to address and maintain COVID-19 new workforce structure was used. Having priority as employee welfare mental health programs were incorporated. IT professionals, data scientists, and AI engineers were hired for optimisation of online and supply data chain systems. Implementation of AI and automation technology became priority for handling logistics requirements and delivery route optimizations. In 2024, autonomous delivery method became to priority. Wellness programs, including fitness initiatives, mental health workshops, and expanded employee benefits package catered trust among employees.
| Year | Employee Count | Key Roles & Workforce | StructureKey | DevelopmentsEmployee Welfare Initiatives |
| 2020 | 12,000 | Delivery Drivers, Store Managers, Kitchen Staff, Customer Service, Corporate Office Employees | Domino’s India had a strong workforce to support its store operations and delivery network during the pandemic. | Introduction of safety protocols, contactless delivery jobs, and hygiene training for employees. |
| 2021 | 14,000 | Additional Delivery Staff, IT, Digital Support, Supply Chain Managers, Marketing | Increased demand during the pandemic led to the hiring of additional delivery staff and customer support roles. | Implementation of mental health support programs and remote working options for office employees. |
| 2022 | 15,500 | Operational Managers, HR, Data Scientists, Marketing | TeamsFocus on recruitment for technology and supply chain roles as Domino’s scaled operations post-pandemic. | Introduction of flexible working hours for corporate employees and health insurance for delivery staff. |
| 2023 | 17,000 | Senior Managers, AI Engineers, Delivery Staff, Corporate Support Teams | Workforce expansion to support increased store openings and AI implementation for logistics. | Training programs in AI and logistics for employees, and emphasis on career growth through internal promotions. |
| 2024 | 18,000 | Delivery Staff, Data Analysts, Supply Chain Managers, Leadership Teams | Domino’s further expanded its workforce to support autonomous delivery technology trials and regional expansion. | Introduction of wellness initiatives like fitness programs, mental health workshops, and improved benefits packages. |
Delivery Vehicle System Statistics of Domino’s India (2020–2024)
A fleet of 7500 vehicles was maintained in 2020 consisting of scooters and motorcycles. In 2021 increase in fleet size was bserved to 8200 vehicles. In 2022, with an aim to reduce carbon footprint electric vehicles were used. In 2023, increase in fleet size was observed 10500 vehicles. In 2024, this growth increased to 12,000 vehicles supporting long-term sustainability goals.
| Year | Total Number of Delivery Vehicles | Types of Vehicles Used | Key Developments | Operational Enhancements |
| 2020 | 7,500 | Scooters, Motorcycles, Electric Bikes | Domino’s India maintained a fleet primarily of scooters and motorcycles to ensure quick and efficient delivery. | Contactless delivery was introduced, ensuring safe and hygienic delivery methods during the pandemic. |
| 2021. | 8,200 | Scooters, Motorcycles, Electric Bikes | Increased demand during COVID-19 led to a slight increase in the number of vehicles, particularly motorcycles. | Safety protocols and hygiene kits were introduced for delivery vehicles. A focus on contactless delivery continued |
| 2022 | 9,500 | Scooters, Motorcycles, Electric Bikes, Vans | Domino’s began experimenting with electric vehicles for delivery, aiming for more eco-friendly solutions. | Fleet optimization was implemented to reduce delivery time, with the addition of vans for bulk deliveries. |
| 2023 | 10,500 | Electric Scooters, Motorcycles, Vans, Drones (Pilot) | Domino’s expanded its fleet by introducing electric scooters and piloted the use of drones for delivery in select locations. | Deployment of AI and GPS-enabled technology for route optimization and faster deliveries. |
| 2024 | 12,000 | Electric Vehicles, Scooters, Motorcycles, Vans, Drones | Further, increase in the number of electric vehicles for eco-friendly deliveries, and expanded drone trials for deliveries in metropolitan areas. | The fleet underwent a major shift towards sustainability, with increased investments in electric vehicles and autonomous delivery technologies. |
Warehouse Statistics for Supply of Food Chains of Domino’s India (2020–2024)
Supply chain reinforcement happened in 2020 while establishing 45 warehouses. In 2021, this number increased to 50 warehouses. In 2022 expansion continued to 55 warehouses with expansion in tier 3 cities. Expansion into strategic locations in 2023 warehouses increased to 60. In 2024, network expanded to 65 warehouses.
| Year | Number of Warehouses | Key Developments | Supply Chain Expansion | Logistical Enhancements |
| 2020 | 45 | Initial focus on enhancing the supply chain during COVID-19 | Warehouses are strategically located across key regions in India for faster deliveries. | Introduction of contactless and hygienic handling of supplies to comply with safety measures during the pandemic. |
| 2021 | 50 | Expanded warehousing to meet growing demand | Increased storage capacity with the addition of five more warehouses in tier-2 cities. | AI-based inventory management is implemented to track and forecast demand. |
| 2022 | 55 | Strengthening logistics infrastructure | Further expansion in Tier-3 cities, adding warehouses closer to rural areas. | Adoption of automated systems for quicker order processing and dispatching. |
| 2023 | 60 | Large-scale digitalization of warehouse operations | Establishment of cold storage warehouses to store perishable goods more efficiently. | Integration of IoT (Internet of Things) to track inventory levels in real time and improve stock replenishment. |
| 2024 | 65. | Continued focus on regional expansion | Expansion into new geographic regions, including northeast India. | Fully integrated supply chain network with enhanced tracking and route optimization technologies. |
Miscellaneous Statistics of Domino’s India (2020–2024)
Domino’s India in 2024 had over 300 new stores. AI for route optimization and cloud-based supply chain management enhanced customer experience and streamline operations. Mobile app downloads in 2024 were 90 million. In 2022, service quality provided customer satisfaction. In 2024, carbon offset programs were enhanced. In 2024, company offered “30 Minutes or Free,”. This was facilitated by real-time tracking and improved logistics. Retention rate of 85% increased trust among employee. 85% of the total sales in 2024 were accounted from online sales indicating shift towards to digital ordering. 2.5 million orders from 2024 were processed. Digital marketing improved brands digital footprint.
| Category | 2020 | 2021 | 2022 | 2023 | 2024 |
| Number of New Store Openings | 100+ | 150+ | 200+ | 250+ | 300+ |
| Technology | IntegrationIntroduction of contactless delivery. | Launch of Domino’s app enhancements for better UX. | AI-driven customer experience improvements. | AI-driven customer experience improvements. | Further AI implementation for route optimization.IoT and cloud-based systems for the supply chain. |
| Mobile App Downloads (India) | 50 million | 60 million | 70 million | 80 million | 90 million |
| Customer Feedback & Satisfaction | Rated 4.3 stars on average (out of 5). | Customer satisfaction increased by 5%. | Customer satisfaction increased by 7%. | The rating improved to 4.5 stars on average. | Focus on personalization through AI and data. |
| Recycling Initiatives | Introduction of eco-friendly packaging. | Increased usage of biodegradable boxes. | Commitment to 100% recyclable packaging. | Focus on zero-waste stores. | Introduction of carbon offset programs. |
| Promotional Campaigns | Focused on local promotions and offers. | Launch of national campaigns like “Domino’s Day.” | “30 Minutes or Free” campaign relaunched | Increase in digital-only offers and app promotions | Introduced loyalty programs to enhance engagement. |
| Delivery Timeliness | Average delivery time of 30 minutes. | The average delivery time improved to 25 minutes. | Timely deliveries were reduced further to 20 minutes. | Introduced real-time tracking for better customer experience. | Continuous improvement, with deliveries under 20 minutes for most cities. |
| Employee Satisfaction | Employee retention rate of 80%. | Introduction of training programs for staff. | Increased number of training and leadership programs. | The employee retention rate improved to 85%. | Focus on work-life balance and employee wellness programs. |
| Revenue from Online Sales | 50% of overall sales. | 60% of overall sales. | 70% of overall sales. | 80% of overall sales. | The dominance of online sales accounts for 85% of total sales. |
| Number of Orders Processed Daily | 1.2 million | 1.5 million | 1.8 million | 2 million | 2.5 million |
| Social Media Campaigns | Focus on regional campaigns. | National campaigns like “Cheese Lovers Day.” | Increased influencer collaborations for brand marketing. | Focus on social responsibility campaigns. | Introduced interactive campaigns using AR/VR. |
Financial Statistics of Domino’s India (2020–2024)
In 2020, Domino’s India, hurt dine-in sales due to pandemic restrictions. Revenue reported in 2020, was INR 3,927 crores. In 2021, revenue reached INR 4,411 crores due to the launch of Pizza Mania. In 2022, a substantial milestone achieved was INR 5,000 crores with a net profit of INR 450 crores. In 2023, a significant leap in revenue reported was INR 5,750 crores. In 2024 revenue of Domino’s India surged to INR 6,350 crores.
| Year | Revenue (INR Crores) | Net Profit (INR Crores) | Profit MarginKey Financial | Highlights |
| 2020 | 3,927 | 297 | 7.6% | – Revenue impacted by the COVID-19 pandemic.- Introduction of contactless delivery boosted online orders. |
| 2021 | 4,411 | 388 | 8.8% | – Recovery from the pandemic.- Growth was driven by Pizza Mania and online order penetration. |
| 2022 | 5,000 | 450 | 9% | – Expansion into Tier II & III cities.- Increased adoption of app-based ordering and festive campaigns. |
| 2023 | 5,750 | 520 | 9.04% | – Strong growth in delivery and dine-in segments.- Launch of innovative meal combos and festive offers. |
| 2024 | 6,350 | 580 | 9.13% | – Continued focus on value pricing and plant-based menu items.- Sustained digital sales growth. |
Domino’s India Customer Demographics (2020–2024)
Youth force has been the dominant force of loyal customers for Domino’s to has grown steadily from 65% in 2020 to 75% in 2024. Growth in the rural customer base was observed to be 20% in 2020 to 40% in 2024, this was possible because of Domino’s expansion in Tier II and Tier III cities. In the customer statistics base middle-income group was more dominant to grow from 60% in 2020 to 72% in 2024. Pizza Mania was the reason behind this growth. Dietary preferences shifted to a vegan diet as the customer base saw a steep growth from 55% in 2020 to 65% in 2024.
| Year | Age Group | Urban vs. Rural | Income GroupDietary | Preferences |
| 2020 | 18–34: 65% | Urban: 80%Rural: 20% | Middle-income: 60% | Vegetarian: 55% Non-vegetarian: 45% |
| 35–50: 25% | High-income: 25% | |||
| 50+: 10% | Low-income: 15% | |||
| 2021 | 18–34: 68% | Urban: 75%Rural: 25% | Middle-income: 65% | Vegetarian: 58%Non-vegetarian: 42% |
| 35–50: 22% | High-income: 20% | |||
| 50+: 10% | Low-income: 15% | |||
| 2022 | 18–34: 70% | Urban: 70%Rural: 30% | Middle-income: 67% | Vegetarian: 60%Non-vegetarian: 40% |
| 35–50: 20% | High-income: 18% | |||
| 50+: 10% | Low-income: 15% | |||
| 2023 | 18–34: 72% | Urban: 65%Rural: 35% | Middle-income: 70% | Vegetarian: 63%Non-vegetarian: 37% |
| 35–50: 20% | High-income: 20% | |||
| 50+: 8% | Low-income: 10% | |||
| 2024 | 18–34: 75% | Urban: 60%Rural: 40% | Middle-income: 72% | Vegetarian: 65%Non-vegetarian: 35% |
| 35–50: 18% | High-income: 18% | Vegetarian: 65%Non-vegetarian: 35% | ||
| 50+: 7% | Low-income: 10% |
